Everyone is out there chasing the next ad platform, the next AI shortcut, the next shiny thing. Meanwhile, the highest returning marketing channel they already have access to is sitting completely untouched.
Email marketing delivers a 40-to-1 ROI in B2B markets. An organic Instagram post reaches about 4% of your audience. A well-sent EDM reaches 20 to 25%. The businesses ignoring it are not missing a trend. They are ignoring the numbers.
In Episode 19 of Raising The Bar, Mel Strutt and Monique Jecks cut through the noise on why email marketing consistently outperforms everything else, what most Perth SMBs get wrong and how to start without overcomplicating it.
If you are spending $1,500 a month chasing strangers on Meta while 500 warm contacts sit in your database with nothing in their inbox, this episode is for you.
Key Takeaways:
- The ROI case is hard to argue with: Email delivers a 40-to-1 return in B2B markets, the highest of any marketing channel. If you are not using it, you are spending money at the top of the funnel while the warm leads go cold.
- Your database is already there: Your accounting software and past proposals already contain the foundation of a solid email list. Search your inbox for the word “proposal” and see what comes up.
- Nurturing leads wins deals: Businesses that stay in regular contact with prospects are 55% more likely to win the deal when that prospect is ready to buy. The stat has no time limit on it, which makes it even more compelling.
- Educate, don’t pitch: EDMs that lead with genuine expertise outperform sales-heavy content every time. Share what people are already asking you. Your opinions and experience are more valuable than you think.
- Perfectionism kills consistency: The businesses winning with email are the ones who actually send. Four partners obsessed over a piece of legislation content for so long that by the time it went out, everyone had already read it somewhere else. Get it out.
- Start simple and hold off on the big CRM: HubSpot and Salesforce are overbaked for 95% of SMBs. Mailchimp does exactly what you need right now. With AI moving as fast as it is, holding off on a big CRM investment for six months is probably the smarter call.
Raising The Bar is a fortnightly podcast hosted by Mel Strutt, delivering blunt, experience-backed marketing guidance for Australian business owners. Joined by Monique Jecks, they address what matters, call out the fluff and raise the standard of what marketing must deliver for your bottom line.
