No
bullsh**
marketing advice for
Aussie business owners.
This podcast exists for one reason
Because marketing advice is too often full of fluff and jargon coming from people who’ve never actually run a business or been on the hook for its results.
Raising the Bar is a podcast hosted by our very own Director, Mel Strutt, and Marketing Consultant, Monique Cook. Every fortnight, they’ll take real questions and share stories from real business owners.
They’ll talk about what’s changing, what’s working, and what to stop wasting your time on. You’ll hear how B2B and B2C businesses across Australia are cutting through their markets, proving ROI, and raising the bar for what good marketing should actually look like. Expect straight talk, probably a few profanities, and definitely no five-step funnels.
Catch our
first episode
AI is already changing how people find businesses. If your marketing still relies on traditional SEO, it’s time to rethink.
In our debut episode, Mel breaks down what “Generative Engine Optimisation” actually means, what’s real vs hype, and what smart operators are already doing to stay ahead.
Meet The Hosts
No influencers or theorists here. Just two marketers who do the work day in, day out.
Mel Strutt
Managing Director, 3BY2
Mel’s been leading strategy for SMEs across Australia for over 20 years.
She’s obsessed with ROI, allergic to jargon, and known for calling out BS wherever it hides.
Monique Cook
Marketing Consultant, 3BY2
Mon’s in the thick of it every day – meeting clients, fielding curveballs, and surfacing the real questions no one else is asking. She knows what business owners actually care about and never lets a fluffy answer slide.
Got a burning question you want the answer to?
Stuck on some marketing jargon? Unsure how AI fits into the future of your business? Just want a straight answer
to a question no one’s ever explained properly?
Send it our way.
We’ll pick the best ones to unpack in future episodes.