Google Business Profile (formerly Google My Business) is one of the last free tools that actually drives real customers to real businesses. But with AI search on the rise and changes rolling out fast, is it still worth the effort?
In episode seven of Raising The Bar, Mel Strutt and Mon dig into why Google Business Profile still matters, what’s changing and how to use it properly. From verifying your listing to removing rogue photos and responding to reviews, this episode breaks down how to treat your profile like the high-performing marketing channel it can be.
Takeaways:
- Google Business Profile is still essential, especially for businesses that rely on search visibility or location-based traffic.
- Claim it. Save the password. Don’t lose access. It happens more than you think.
- Keep it updated. Your opening hours, address and links should always be accurate.
- Control your images. If you don’t upload your own, others will. And not always in a good way.
- Treat reviews seriously. Respond quickly and respond well. A single bad review won’t hurt you if your response is thoughtful.
- Unfair reviews can be removed- find out how.
- Post to your profile regularly. Articles, blogs and social content all help. Google rewards activity.
- Q&A is being retired. Move that content to your website and structure it for AI search.
- AI tools are now pulling from your Google profile and your website. Keep both active and aligned.
- Think of your profile like a plant. Feed it regularly. You can’t overwater it, but you can ignore it.
